Countless shops are, unfortunately, closed for now and, to some extent, people fear to go out in public. Many people are trapped at home or may even be quarantined — left with no choice other than to fall back to Amazon, eBay, and other online retailers for ordering their supplies. As a result, the demand for online purchasing has shifted noticeably, while also generating a greater need for specific products. This is because, to many, online retailers are the fastest, simplest, and currently most healthy alternative to do shopping. In the process, stationary shops are avoided, social distance is maintained, and the customer enjoys a sense of security when making her purchases.
Given the circumstances dictated by the coronavirus, it’s fact that more and more people will do their purchases online throughout the next days and weeks.
Please do not forget that it is at this very moment that new customers are discovering your online shop for themselves and may directly be converted into fans. This is why your Customer Journey should be planned out thoroughly. In order to not disappoint your customers and establish transparency, some points on our checklist are of particular importance. By running through the checklist and proving some adaptability to today’s situation, you can position yourself strategically to stay successful during and even after the corona crisis.
Together, we master all challenges. It may largely depend on the industry sector — yet, to many, this situation presents many new opportunities. Don’t lose your head and tackle the situation head-on.