Trend 4: Video Marketing
In the social media networks, videos are what result in the highest interaction rates. It may be true that 55% of all Facebook posts are shared links, as the analysis of 105 million Facebook posts have shown in 2018. Yet, videos have an interaction rate which is 258 percent higher than link posts. This research by Quintly
makes clear what potential the distribution of self-made videos have on social networks.
With the increase in mobile end devices, the number of users consuming videos on them does also increase. Based on a prognosis by eMarketer
, there will be 2,33 billion mobile video watchers in 2021. Accordingly, optimizing videos for mobile devices poses a great challenge. Among other things, this does also include preview images (so-called thumbnails) which are readable even on mobile screens.
Another video trend which is also living on in 2020 are description videos of products and services. To provide their users (customers) with something that’s worthwhile, they have to convey the offer within a short time window (2 minutes max.) in a simple, emotional, and credible manner.
360 degree videos will accompany us in a great many of situations: For example, they will replace site plans and route descriptions, in particular in in-door settings like airports, museums, shopping centers, or office buildings.