Next-Level Product Communication for D-A-CH Countries:

Leading PIM Developer and Implementation Partner Establish Partnership
Bochum, 09th July 2019: The digitalization of companies, in particular those headquartered in the DACH countries (Germany, Austria, Switzerland), is in full swing. The expansion of digital infrastructure and optimization of processes revolving around digital transformation are at top of the agenda of about 70 percent of all companies. Besides the implementation of intelligent tools as well as the upgrade of the system infrastructure present at hand, the use and evaluation of information also plays a key role. Goals change. Lowering costs and improving efficiency are no longer the sole factors in play — much rather, now it’s all about innovation prowess, occupying a distinct market position well above your competition, as well as the ability to be flexible in the face of future challenges.

Partnership with Quality
or more than 20 years, eggheads has been, and still is, among the pioneers in the field of Product Information and Master Data Management (PIM/MDM), providing a platform with a wide array of functions for the management and presentation of your product and multimedia information using eggheads’ software solution, eggheads Suite. In Goodson Softwaresolutions GmbH from Bregenz in Austria, eggheads has found an experienced implementation partner. Goodson draws from more than 20 years of project experience in the fields of Product Information Management, E-Business, and Digital Publishing. This is part of why they are among the best at what they are doing. Goodson supports retailers, manufacturers, and service providers regardless of product and industry in the field of product communication — providing counseling, conceptualizing strategies, and implementing projects successfully even when it comes to the technological side of things. More than 500 projects and 60 satisfied customers in the DACH countries are testament to Goodson’s capacities.

Only the Best for Customers
Together, eggheads and Goodson work towards a strong, customer-centered partnership. Topmost priority is the customer — even after successful project completion. Only the open communication between company and customer leads to the desired success: Finding the adequate solution for successful marketing of the customer’s products in-time and in-budget. Wolfgang Wichert, founder of eggheads: “We are happy to welcome Hansjörg Gutensohn in our implementation team, representing an experienced company with years’ worth of experience. Goodson expands our partner network, adding a high-caliber PIM expert to the mix. We are certain that, together, we will unlock the next level of support for our mutual customers. We are looking forward to our up-coming collaborations!” Hansjörg B. Gutensohn, founder and CEO of Goodson: “The decision to become partners with eggheads is nothing less than a logical consequence. As passionate as the eggheads work on further improving their solutions with their customers in mind, we have dedicated heart and soul to digital counseling and support for our customers. We are happy to become part of the eggheads community to work hand-in-hand towards innovative solutions and strategies from now onwards.”

Product Data Management with Passion
The implementation of a PIM system enables the central management and enrichment of all product information pooled from all sorts of sources. Direct connections to all relevant sales channels guarantee an optimized time-to-market together with an enhancement of data quality, hereby improving customer retention in turn. All eggheads are passionate about their profession and work day in day out on further developing the software solutions and the company’s own processes. In 2019, eggheads has been awarded the TOP100 innovation prize for the second time in a row, joining the ranks of the most innovative companies of Germany’s SMEs.

Eye-Level Communication
Besides the goal to always find the best technological solutions for their customers, eggheads’ business ethics is to put considerable emphasis on the professional and goal-driven support of their customers. eggheads counsels and supports customers on eye-level from the get-go, forging partner-esque relationships with customers on the basis of honest long-term communication. eggheads customers are actively integrated into the development process, which is why new functions suit market requirements and offer a surplus of benefits — for all members of the eggheads community.

Know-How Transfer as Success Factor
One of eggheads’ most important USPs is the adaptability of software solutions, combined with intuitive implementation and use. Many customers become so well-accustomed with the software that a long-term support service for further customizations of eggheads Suite is not required. In particular, this is due to the software’s generic character and its focus on the graphical user interface, allowing users to make adjustments and modifications at the click of a button — no programming skills required. Based on this, some customers have substantially enhanced eggheads Suite by connecting it with other in-house and third-party systems. It’s that simple! Building on this experience, eggheads recruits and trains selected counseling and implementation partners which proactively support implementation projects or even manage entire projects on their own — including subsequent customer support.

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