What is PIM?

PIM — Product Information Management — is a type of software for the management of product data as well as media-independent data storage. Once everything is organized as planned, product information can be distributed to all sales channels in various formats.

How can I Save Time and Costs with a PIM System?


Easier Management of Product Data

The core principle of any PIM system is that all product data — scattered over all departments in the case of most companies (supply, development, bookkeeping, marketing, sales, etc.) — is pooled together and stored at a central spot. Accordingly, a PIM system contributes substantially to minimizing data redundancy, i.e. avoiding multiple data records for one and the same unit of information. This simplifies data storage, allowing you to cut time and costs when it comes to managing your product data.


Benefit from Automation

Nowadays, most companies are also present on a great variety of sales channels or touchpoints to make contact with their customers and provide them with product information. Without a PIM system, every single touchpoint must be maintained separately. Using PIM, to the contrary, you can make full use of its central product database: After some adjustments to the product data based on the subtleties and nuances of the specific sales channel, you can distribute it to all platforms automatically. The result is consistent product information across all channels with little effort.

What are the Core Processes Covered by a PIM System?

The process covered by a modern PIM system can be divided into three basic steps:

1. Data Acquisition:

First, product data is to be gathered from all sorts of data sources. In the case of retailers, this may include suppliers or even the manufacturers themselves — providing not only the product, but also related data. In the case of a manufacturer, it may be the various departments involved in product development. For this step, the PIM system provides functions such as self-service supplier portals, imports, or manual product gathering. From the beginning, the system ought to be functional enough to assure that your minimum data quality threshold is maintained at all times throughout the entire gathering process.

2. Data Enrichment:

Once the data is imported into the system, you may organize it in a media-independent structure — and supplement it with marketing information or descriptive texts and multimedia (images, audio, and video) etc. Even at this stage, a validation of your product information is required to secure data quality. Only in this way can your minimum requirements for product descriptions be satisfied. Never should a customer be provided with wrong or false information.

3. Data Distribution:

Subsequently, your product information is to be distributed to the various sales channels. In digital channels such as web shops, it is common practice to rely on interfaces or data exports. When it comes to print catalogs, your PIM system ideally features built-in publishing functions, allowing you to automate the process as much as possible. In B2B businesses, customers are frequently supplied with data in digital form. For this purpose, classification functions can automatically reformat your product data into standard formats such as BMECat — in accordance with industry standards such as eCl@ss, ETIM, BIM, UNSPC, and the likes.

If both business partners such as suppliers and your customers themselves are directly integrated into the process, all requirements for a successful “Information Supply Chain” are fulfilled (a term coined in reference to “Supply Chain Management”).

Why is Product Data so Important for Companies?

Product data is the most important type of information for any company. This is because all processes from logistics, marketing, and sales to administration connect to it. Without product data, a company — be it manufacturer or retailer — cannot generate profit. Namely, without the right product information provided at the right time, in the right sales channel, and with the right data quality, your product offers will not capture the customer’s attention. This, in turn, negatively impacts your customer’s purchasing decision. With the effective and efficient management of product data thanks to your PIM system as your consistent basis, however, your company can increase its revenue.

Who needs a PIM?

A PIM system is always required for companies when a large amount of product data needs to be maintained. The number of variants and articles is just as important as the number of languages to be maintained. The variety of output and sales channels (app, catalog, online portal, online shop, point of sales, etc.) is also relevant.

Product Information Management mit eggheads

We help you in designing your product presence. This way, you can achieve the maximum amount of success when it comes to the sales of your products. With our know-how and our software solution eggheads Suite for modern PIM, MDM, and PXM, we support you in optimizing your product data and processes so that you can…

  • Enhance the quality of your product data.
  • Plan and use resources for product data management more efficiently.
  • Shorten your time-to-market.
  • Ultimately, you make further progress on your path to digital transformation.

Get more information on eggheads Suite, and learn about the space of possibilities presented to you with the implementation of our software.
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